Digital Marketing

Social Media Optimization (SMO)

Social Media is the new word of mouth. The right messages, communicated in the right way will connect your audience to your brand and its personality. We create, curate and conceptualize content across multiple platforms, helping you build the foundation for authentic connections with your customers.

A carefully managed social media campaign can bring endless opportunities to your business, but it’s important to choose your channels wisely and integrate them into your wider marketing strategy. Don’t spread yourself too thin; it’s better to concentrate on fewer networks and do them well, with a consistent identity and tone. This in turn will spark conversations and genuine connections between your business and your customers.

While SEO is critical for traffic generation, social media can be just as effective for the growth and success of your business. Our social media managers will create, curate and conceptualize the content and mix it with creativity to help you find the sweet spot between choice of platforms and messaging, driving traffic to your website and turning ripples into waves.

Social Media Marketing (SMM)

Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions.

SMM is based on the principle of organic search, which basically means that when the website or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be in seen the first few results.

Pay-Per-Click (PPC)

PPC (Pay-Per-Click) is an advertising model that gets the right ad to the right person at the right time. PPC uses different search engines and platforms to market your offerings to a specific audience – from Google Search Ads to YouTube TrueView ads and the possibilities are endless. PPC advertising is a unique way to grow your customer base and generate sales.

PPC, or Pay-Per-Click, is an Internet advertising model.

It’s a way of using different search engines and platforms to market your products or services to a specific audience, but the advertiser only pays a fee when one of their ads is clicked on. Essentially, it’s a way of buying visits to your site, rather than earning those visits organically.

Competition for visibility in the search results is fierce. A comprehensive, well-executed PPC advertising strategy can accelerate the results you’re aiming for, enhancing your online visibility to your target market, bringing you more quality leads, more conversions and improving your ROI.

Email Marketing

For internet marketing business, Email marketing is important to get significant expansion in brand and relative presence online. By identifying and learning simple strategies and tactics the required results can be achieved. Email marketing is the most diverse and operative form of marketing available. The email brand marketing helps the business owners to make more sales by sending their product information to thousands or millions of potential customers.

Email Template

Send beautiful, responsive campaigns in minutes with customizable email templates.

Your email will look great on every device

With our email designer, you can create responsive Emails with your subscriber’s experience in mind.

Track your success with real time reports

Understand what makes better campaigns and monitor your results from wherever you are

Content Marketing

There’s no better way to tell your company’s story than by actually telling a story. In addition to our digital skill set, our content marketing experts are adept at generating longer-format content for your brand. In today’s world of short attention spans, any branded content must engage your audience from the get go.

Content is KING

Bill Gates may have coined the phrase over two decades ago, but it has since become a mantra religiously repeated by SEO practitioners and digital marketers around the globe. Content is what drives the Internet and it’s never been easier to become a publisher.

The media landscape has been transformed, digital channels and the proliferation of platforms and social networks have opened new ways to engage your customers. Today, businesses have an unprecedented opportunity to engage and connect with clients in more meaningful ways.

Video Marketing

The definition of video marketing is not complex. In fact, it’s rather simple: using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix.

The benefits of video marketing:

• Videos are a gold mine for SEO
  It can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the second largest search engine (second to Google). What’s better: YouTube is owned by Google. So that means a properly tagged video can work wonders for your SEO.

  Videos boost conversion rates

  A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product.

  Videos are effective

  Studies show that retention rates for information that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is powerful.

  Videos connects with one’s emotions

  Video allows you to make a direct appeal to the emotional center of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in text.